I have been really tied up lately (quite thankfully), the bank that i work in in going in for a new ad agency selection.. so the best of the best , namely Ogilvy & Mather, McCann Erickson, Dentsu, have presented their views on my bank and how to take it forward and the advertising strategy for it.
And so yours truly has had the pleasure of listening to likes of Prasoon Pandey( The man behind the Hutch-Vodafone Pug Ad and many more..) enlighten me which more marketing and brand related knowledge than i did in two years of MBA.
But why am i writing all this here?? because there was something common in all the 12 agencies that pitched in.. they all related by bank with the growing India story.. and the youth... and yes.. we live in fascinating times.. the time of the young and the 'restless' India.. an India which wants everything here and now.. an India which is buzzing with activities.. everyday is bringing up new opportunities and new achievements.. Tata taking up Corus is old news.. the new news is Bharti gobbling up MTN.. The IPL is the buzzword around the world... This is the time of the youth.. the salaries of young India are reaching never before levels... Makes me Proud.. who wants to go to U S of A?
oh.. and US of A reminds of Dubyaman.. who recently had the balls to blame India's "rising consumption pattern" as a reason for spiralling oil prices and hence the global recession. Yes Mr. Bush, for years we have let you have the best of everything, 'export' quality spices, fruits, condiments .. and have settled for the second or third best in everything.. Its time we turned the tables... and thats literally has had you shitting in your pants..
Its India Time dude... wait n watch!!